How we work

No two websites are created equal and each and every site on the internet will need its own unique and bespoke SEO strategy.

Here’s how it all works when you sign up with us.

Analysis & Research

The first step is to carry out extensive keyword research, looking at your competitors, the most lucrative keywords for your industry and your website content.

This initial analysis forms the starting point for all our SEO campaigns, helping us to identify the best search terms for your company and the ones that will be most successful when it comes to driving traffic to your site.

Search Engine Results Page (SERP) Report

Once this analysis has been carried out, we finalise the results in a search engine results page report – the very exciting start of your SEO campaign! This will show you exactly where your site currently ranks for the recommended keywords we’ve identified.

On Page / Technical SEO

A bespoke and thoroughly in-depth website audit is carried out for each and every one of our clients, laying the foundations for our on-page strategy.

This is a really important step because it will reveal any issues on your site that could have an impact on your search engine indexation, rankings and user experience.

You don’t have to worry about Google changing and updating its rules for best practice (which it does relatively frequently!) – this part of your campaign is designed to make sure that your website performs to keep the search engines happy.

Off Page SEO

Heard of the term ‘backlink’ before but still not quite sure what it means? Off-page SEO is a vital part of any campaign and backlinking works to boost your online branding, domain strength and domain authority.

Backlinks (which you might hear referred to as inbound or incoming links) are, quite simply, created when one website links to another one. There you have it! These are really valuable for SEO because they act as a vote of confidence from one site to another.

This can be a challenging part of SEO and it’s easy to get it wrong, but our in-house team builds nothing but natural and high authority backlinks, performing regular penalty risk scans, to make sure your profile is squeaky clean and working hard for your site.

Blogging / Content Creation

Poor website content won’t do you any favours whatsoever and will soon see your site pushed far down the rankings. But rich unique content will be rewarded with higher ranking positions in search.

That’s why blogging and content creation forms such an integral part of an Ad Rank One SEO strategy, an essential aspect of our white hat SEO service.

Our team of writers are all experienced and qualified journalists, producing original, interesting and informative main page and news content – so you don’t have to!

Google My Business / Google Map Listings

Taking control of your Google My Business listing is a must for local SEO, a tool that allows you to manage your online presence across Google, including Search and Maps. Verifying and editing your brand info means you can help customers find you more easily, as well as telling them the story behind your business.

When managed properly, a strong listing will give you the edge on the competition in your local pack listings and on Google Maps… and this will in turn increase your brand’s visibility to potential local customers, as well as boosting your search rankings!

Why work with us