Every man and a dog has their own website these days, it’s the done thing for businesses and if you don’t have one then not only are you not in the game, you’ve not even entered the competition.
But it’s no longer enough to just have a presence on the web so that your customers can find your phone number and opening times. Oh, no – your website has to work so much harder to keep people interested in you and what you do, it needs to become an extension of your brand and that is where content comes in.
As any SEO expert will tell you, a well-designed, good-looking website with nice colours, fonts and quick load times is a must, but you need to remember that however it good it looks, if the content isn’t there it won’t hold people’s attention and keep them well away from your competitors. People are devouring web pages at an increasing rate in a single online session but spending less time on each page, so you have to make their time with you really counts so you can see your sales climb.
More importantly, Google is actively seeking content rich websites, and demoting content poor websites. Google wants to see websites that are created for the user and not the website. The user experience is what it wants to satisfy.
Provide as much information as you can about your products and services, whether it’s through reviews and customer feedback or by including insurance and warranty information, shipping rates and delivery times. You should always be thinking, “how can I help my reader?”, and if you bear this in mind when working on your site you should stay on the right track. Just make sure that valuable details are provided for your web visitors through relevant web copy, be it tutorials, background information, industry news or survey results.