How does SEO differ to Google Sponsored Listings?
Thinking about SEO or Google Ads for your marketing strategy? The difference between them is immediacy vs investment. Google Sponsored Listings (Google Ads) are immediate (within 24 hours). You pay for your listing each month and you will see your website on Google typically at the top, side or bottom and on the first page in the Ads section. Your Ad is listed in terms of your business or service keyphrases and your location.
Once you stop paying for your Google Sponsored Listings your website will appear no more. Of course your website will be listed if you type your domain name into the top address bar e.g. www.mybusinessname.co.uk.
But what if a user was looking for your service but doesn’t know you exist? A user will usually type “the service I want in the location I live”. Where will your website appear on the internet? If you don’t have a sponsored listing you will be somewhere amongst the millions -yes millions – of websites that are indexed for a search term.
How can you improve this situation without having to pay every month for a listings?
You can do this by having an SEO (search engine optimisation) campaign. This is a process of optimising your website pages, images, text and URLs so that that your website shouts “this is my product/service and this is where I deliver it!”.
The search engines “pick up” the messages that the optimisation is shouting and then indexes your website accordingly. BUT there is another necessary type of optimisation needed called off page optimisation. It involves your website being listed and linked throughout the internet. This process shouts out to the search engines “my website is great because these links and listings point to it”.
SEO is a longer term investment for a page 1 position in the natural listings
The better your website is optimised the higher it will be ranked with all other websites offering the same service/product in the same location as you.
A free listing is achieved through an SEO marketing strategy investment.
Our optimisation strategy is aimed at the Google Search Engine – this is because nearly 90% of searches on the internet use Google. Google has made huge and positive changes which are great for companies that invest in SEO. Basically Google is cleaning up the internet search results, so users get what they are searching for rather than irrelevant websites.
We offer both Google Sponsored Listings AND SEO – you can have one or the other. But the better marketing strategy can be to have both.
Whilst it would be unethical for any SEO company to promise first page listing, we can say that we have a highly successful record of achieving top listings for our clients. We can provide case studies of our clients SEO.
At Ad Rank One we love SEO. It is a very rewarding occupation, partly because of the clear feedback we get when we see our hard work rewarded, but also because we want our customers to be happy with their website result.