Due to the recent changes in Google’s algorithm, there are many SEO companies who may be sticking to old methods and actually damaging their clients rankings rather than benefiting them.
The new Hummingbird algorithm is punishing websites that use dubious backlinks, which are usually purchased or exchanged.
There are many SEO companies which have entire teams dedicated to building a large database of back links for their customers websites and these operations are difficult to end abruptly. Also any old backlinks still connected to your website that Google views as suspicious will also damage your ranking.
So there are many who regards themselves as SEO expert companies, however, they may be using recently outdated tactics that actually harm your page rank.
There is also the much more common problem of having used an SEO expert in the past, however, they increased the rank of your page to appease the old algorithms, based on purchasing and exchanging backlinks, and those backlinks are still attached to your page and having a negative effect on how you rank in the natural listings.
So what can you do about it?
If you have used an SEO expert in the past, then please have their work inspected by another SEO expert. If you have contact with the SEO expert who optimised your page then ask them about their methods and how many backlinks are connected to your site.
If you have found yourself slowly falling down the natural listings since the end of summer 2013 then odds are you have many low quality backlinks still attached to your website.
Since the arrival of Google’s Hummingbird algorithm, the bar has been raised on every SEO expert, with an emphasis now placed on customer satisfaction, rather than satisfying abstract mathematical equations. Hummingbird is designed to focus on conversational searches due to the advent of voice technology. The emphasis is now on creating content which customers can be passionate about and answering their queries directly, rather than just directing people to websites that generally cover the user’s search terms.
So now is the time to switch to a new SEO expert.
Get a second opinion for the SEO work which has been done on your website and start a new chapter of internet marketing with an SEO expert which understands the present market, as well as building for the future.