Doing business in the 21st century inevitably means having a strong online presence, covering everything from your website and ecommerce store to your social media channels like Instagram, Facebook, Twitter and TikTok.
And maintaining a strong online presence inevitably means that you’ll need to consider launching an SEO campaign at some point if you’re to appear at the top of the rankings for relevant web searches and drive customers your way.
You may well have come across the phrase “content is king” on your travels around the world wide web and this is as true now as it was when internet marketing first came to the fore, if not more so.
Increasingly, Google wants to see websites populated with content that speaks to people rather than search engines. Yes, you want to make sure that your blogs and pages are tailored in a certain way to tick all the necessary SEO boxes, but if you forget about the human aspect, Google (which is very clever these days) will be able to tell and you’ll never quite get where you want to be in terms of rankings.
This is why you need to prioritise high-quality content across your entire site, content that’s highly relevant and targeted for your demographic so they can find exactly what they want when they want it once they’ve landed on your site.
Google’s most recent algorithm update has made quality content even more important and it’s vital that what you write is helpful to the reader and adds serious value, instead of just being content that can be broadly found anywhere online.
Updates like this are partly why SEO is such a tricky field and why it can be beneficial to enlist the services of an SEO agency like Ad Rank One, with the team able to keep on top of all upcoming changes and how they can affect rankings, making the necessary adjustments as time goes on to help fortify your rankings and keep you on top where you belong.
Without high-quality content across your site, you’ll struggle to rank in search, but once you’ve made this your focus and you know how best to go about creating the kind of content search engines want to see, you’ll be fully rewarded over time in the form of increased trust and domain authority… which will push you even further up the rankings.
What about keywords?
No doubt you’ve heard how important keywords are for search and, yes, you need to make sure you’ve done all the hard work and research into the best, most lucrative terms for you and your site, based on what people will be typing into the search bar to find you.
Search volume is your best indication of what keywords are likely to be the most lucrative ones for you, so analysis and research is vital in order to determine where best to focus your efforts.
However, it’s important to make sure your chosen terms will drive qualified traffic your way, website visitors who are most likely to turn into paying customers and it can be difficult to tell which keywords and phrases are likely to be the most beneficial… but this is something the Ad Rank One team can advise you on.
Why do you need a blog?
Some sections of your website work harder than others when it comes to increasing your rankings. Your homepage and contact us page, for example, don’t necessarily add the most value to your site in terms of search.
Your blog section, however, is one of the biggest work horses of the entire site and if you don’t populate it with high-quality content on a regular basis, you’re missing a very real SEO opportunity.
Let’s just go back to the idea that SEO these days is about people, not search engines for a second. Engagement is key if you’re to put people at the heart of your digital marketing strategies and blogging is a brilliant way to talk to your customers and build up a loyal following.
You can easily keep people up to date with industry and company news, provide them with product information and product launches, how-to guides, behind-the-scenes videos, top tips for using your goods and services, discuss relevant matters that are close to the heart of what you do, showcase your brand values… the list goes on!
The added benefit is that with every blog you publish, you create a new optimisation opportunity as well, with each post containing a relevant keyword or phrase somewhere in the copy that the blog can be optimised for at the uploading stage.
Blogging also provides you with highly shareable content that you can use across your social media platforms, helping to really engage with your followers and spark conversations online. The more you talk to your customers in a personal way, the more loyal they’ll become – and this is sure to have an impact on your bottom line.
It might sound a little tricky but once you’ve got to grips with a few techniques, you’ll soon find blogging to be fun and highly rewarding, although it can be time-consuming… which is why our SEO campaigns all include blogging as a key part of the strategy.
We have a team of highly experienced and professional journalists and copywriters who are able to turn their hand to any subject whatsoever, so if you are worried about blogging at first you can always trust us and our expertise to get the job done.
We’re also always on hand to provide guidance and advice if you do want to turn your hand to blogging, so don’t hesitate to chat to the team about this if it’s something you’re interested in. Get in touch today to see how we can help take your website to the next level this year!