Have you ever seen yourself as a blogger?
Well you should. Here’s just a few reasons why it will benefit your company’s website:
Blogging is a great way to keep your customers up to speed with everything that is happening at your business.
- A blog is a personal and friendly way to spread information. Not only does it keep your customers informed, it also gives you the opportunity to provide them with nuggets of info that may benefit them. If you are able to help someone then they will feel indebted and grateful, as well as having a large amount of trust in your operation. Basically, they are sure to become a customer if they see you as a reliable source of info.
- Search engines, such as Google, love websites to have an active blog or forum and a blog will help you climb those Google rankings. A fully SEO designed website, with a blog, will probably climb the rankings faster than Speedy Gonzales.
The benefits of having a blog can be immense. As business becomes more virtual, having a blog is a great foundation to build a solid, interactive and loyal customer base who feel like they have a voice and a stake in your enterprise.
Creating fresh content for your blog can be difficult to maintain. I would recommend that every time you come across some useful information in your field, maybe just a thought about your industry, then you should write it down and expand it into an article. You may not see yourself as a blogger, but I’m sure that you have a wealth of insights that your clients would love to read.