As anyone in charge of their company website will know, running a successful blog and making sure it has fresh content updated on a regular basis can be a very tiring pursuit (although certainly not without its rewards, both personally and commercially). But what should you do if you think your blog needs a bit of ‘oomph’ adding, whether that’s simply in the form of an extra post each week or by adding a new voice to the mix.
Guest blogging is definitely one of the answers to this all-important question! So many of the truly successful blogs out there feature posts by others in their industry, so it could well be worth getting in touch with your SEO company to see what you can work out together. But where to commence? Naturally, you’re the best place to start as you know your industry so much better than anyone else, and who the key players are, so why not begin by compiling a list of all the people who you believe truly reflect your company values and who you think will have something valuable to say that’s of interest to your customers and blog readers.
Be prepared to hear a few rejections but you might be pleasantly surprised by how many positive responses you get back – people can be very accommodating when they want to be and, don’t forget, appearing on your website is great exposure for them as well. However, you do need to exercise a bit of caution as Google is cracking down on guest blogging to a certain extent, so if you do decide to feature other people on your sites add a NoFollow attribute to external links in the post, so no one can accuse you of link-scheming – links intended to manipulate PageRank in search results.